Management

Advertisers and brands are using hashtags more often than traditional approaches and tools and with very good results. But there are rules to follow, to ensure that the target audience responds accordingly.

Even the simplest hashtags can result to thousands of clicks in favor of your personal website. Here's how to do it right.

In this day and age of social media the business that does not ride on will be a business that is left behind.

There are available and free tools on Twitter to help you boost your marketing campaign.

Unsure where to start with your hashtag? This don'ts list should set you up firmly from the start.

How do you know if your tweet was seen by many? How was it received? Here's how.

As today's traveler gets more Internet savvy, those in the journey business bring their A-game to social media.

Why are top CEOs on Twitter and what do they do?

Business owners and marketers are always finding ways to appeal to existing and potential customers. How do you appeal to the online buyer?

There are techniques that will effectively convert followers into loyal buyers without being accused of being a hard sell.

A successful hashtag has one ultimate definition -- it reached trending status.

A social media presence can also depend largely on timing. Is your business ready?

What drives a Twitter user to click "follow"?

Maintaining an active and interesting Twitter account can be tedious and daunting. Here's how to lighten the load while staying on top.

Study shows only a handful of CEOs are on social media. What could this mean for marketers and advertisers?

See how analytics can help you better read your target market.

Despite the ongoing debate over its use, SoLoMo seems to prove itself beneficial to social media strategists.

Successful customer service on social media starts with the right understanding of the market and the environment where it moves.

Taking the lead in winning social media campaigns means having these 5 must-have skills.

Men and women have different attitudes toward social media. Here's what marketers should know before starting a campaign.

What does it take for your business account to gain a solid following?

In this digital age, even the buying and selling of property can be done online.

You may have a trending hashtag, but do you know how well it is actually doing and how the public is receiving it?

You may have a trending hashtag -- but is it reaching your target market?

Promoted hashtags are a good investment -- but they might not always work.