How to Use Twitter and Hashtags for Video Marketing

October 22, 2013
In the early days of social media, video marketing was usually done on platforms like YouTube and Facebook. The recent acquisition of Vine by Twitter gives users new options that allow social media users to initiate and monitor conversations with target customers as well as improve their reach. Surprisingly, many marketers do not use Twitter in their campaigns -- and this can lead to lost opportunities. There are several available tools on the website that will create hype about new company launches and announcements.

Rules on Videos

1. Brief and informative

Videos should be kept short so that more online users can be engaged. Many individuals prefer to watch video clips lasting no more than one minute. The short clip should relay the company message well and create a buzz among target clients. If you need to make longer videos, provide annotations that let viewers move to further sections, depending on what they are interested in. This helps save time as well as keeps people interested compared to skipping the video altogether after several seconds. Also provide the right caption or title to the video. Draw more customers in by asking a question or adding some mystery to the title.

2. Make a summary

When video marketing on Twitter, use key messages that will provide quick information to users regarding its content. You should communicate the main message to potential clients before they start skipping sections. You can promote links to landing pages by providing hashtags together with a screen shot of an interesting part of the video. Encourage people to click on links to learn more about current offers.

3. Assessing videos

Make a Twitter timeline where you can tweet on a regular basis. Compare the extent and user engagement based on these to determine which types of videos are most interesting to target users. Videos should be relatively the same, with similar messages but new input every time. Include a call to action when uploading videos then check how well these are received by social media users. There are social analytics tools that let you evaluate the impressions made and popularity of posts over a 24-hour period or more.

4. Using hashtags

Hashtags can be used as a call to action or as a means of discussing the videos further. A number of brands like Pepsi and Audi created hashtags after showing their advertisements online to determine how well people understood their company message. The conversations will also serve as a guide for businesses for future campaigns. Customers can share their insights, feedback and experiences about the product or brand as well as directly communicate with company workers and managers. As a result, the business can improve operations based on these reactions.

Understanding the Market

Many experts find that using human emotions tends to generate more buzz and encourage more feedback. Although Twitter is generally text-based, using visual content like photos and videos increase user engagement. Upload new videos on the company profile page and add a hashtag that will directly define its main objective. Hashtags can also be used to target specific individuals only depending on the product being advertised. When marketing, it is best to use a combination of approaches like tweets and videos for best results.

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